D2C Insider
An intensified content strategy and rebranding is helping this 61-year-old company recruit new plant fanatics. Read the whole story
NAB has accused Google of unfair practices in advertising, but its members need help for the major pivot to D2C. Read the whole story
The drug retailer's new campaign hopes to tell younger moms it's OK to use traditional medicine, as well as alternatives. Read the whole story
Yahoo's DSP can now use pre-bid inventory filters to fine-tune brand safety preferences, say the companies. Read the whole story
COMMENTARYWith a sharply lower forecast, Kohl's hopes to gain ground with its growing beauty partnership. Read the whole story
Google launched a digital and print ad campaign Tuesday to run with local news media and partnered with six news associations to develop custom … Read the whole story
- COMMENTARY
It may be an understatement that frequency capping doesn't work as well as it should, especially across the video and CTV industries. I read … Read the whole story
