A disciplined four-step process guides this brand's light-hearted and playful launches. Read the whole story
The popular dating app has new tools to help Gen Z navigate the coming elections. Read the whole story
Video streamers continue to boost national TV messaging -- up 7% in paid ad spend/media value in September, according to estimates from iSpot.tv. In … Read the whole story
Even as it expands its store network, the eco-friendly brand is stepping up wholesale partnerships. Read the whole story
Finding it harder to pay their bills, high-income families are rethinking holiday spending. Read the whole story
What kind of traditional late-night comedy/talk shows will continue on linear TV as viewers move to streaming? Can new late-night comedy and talk shows … Read the whole story
More than half of marketing decision-makers said social media content is valuable, though there are differences in individual industries. Read the whole story