The retailer says its new brand image -- diverse and inclusive -- is helping it recapture relevance. Read the whole story

"What we endeavor to become is a consumer lifestyle brand," said Ryan Anderson, Quest Diagnostic's executive director of consumer marketing. Read the whole story

Last year, American exercise and media company Peloton Interactive had an average monthly marketing budget of $26.8 million. That number is now only $15.2 … Read the whole story

According to the report, TikTok will carry out the plan using tactics "first perfected in the People's Republic" with a decentralized network of "at … Read the whole story

Among top 10 brands by total ad impressions, six were in household and personal-care products -- led by P&G's Downy fabric softener at #1. Read the whole story

More than half of U.S. consumers said they planned on spending the same amount on holiday shopping as they did last year. Read the whole story

Advertising-driven platforms' combined stock values have lost about $1 trillion in value year-to-date. Read the whole story

People will buy fewer gifts this year, which makes them mean more. Etsy's trend expert explains what's trending -- and why. Read the whole story