D2C Insider
by Sarah Mahoney, Staff Writer
The musical Dog-mas ad plays squeakers, snack bags and doorbells to get pooches in the holiday spirit. Read the whole story
by Sarah Mahoney
The D2C company is betting it can get men to pay better attention to their skin. Read the whole story
by Steve Ellwanger
As revenue declined by nearly 12% in Q3, Blue Apron decided to cut back on marketing by 21% compared to the second quarter. Read the whole story

COMMENTARY
by Wayne Friedman, Staff Writer
Walt Disney just revealed the possibility of a more difficult near-term future where unsteady, steep losses from its D2C businesses could affect the whole … Read the whole story
by Sarah Mahoney
The company is still losing money and customers. But observers see progress in its changing business model. Read the whole story
by Robert Williams
About two-thirds of CMOs say the volume of data available to them has become increasingly overwhelming, with 33% citing the rising numbers of channels … Read the whole story

COMMENTARY
by Steve Smith, Staff Writer
Me-too brands have cluttered and confused the DTC eyewear marketplace in recent years. But EyeBuyDirect was one of the original entrants, founded in 2006. … Read the whole story

COMMENTARY
by Steve Ellwanger
What do you get when you mix B2B, D2C and alcohol? "Sampling as a service," says Sourced Craft Cocktails founder and CEO Tim Angelillo, Read the whole story