D2C Insider
by Sarah Mahoney, Staff Writer
As digitally led beauty brands expand their virtual shopping worlds, NYX offers a musical partnership with iHeartMedia. Read the whole story
by Sarah Mahoney
The company says strong revenue gains around the globe show its direct connections to consumers are paying off. Read the whole story
by Les Luchter
Eye-care providers give their patients a prescription for contacts and tell them they can use Abby to get lenses delivered straight to their homes. Read the whole story
by Les Luchter
To enter sweepstakes, consumers identify an unwanted present they received, as well as one they would like to receive. Read the whole story
by Sarah Mahoney
A new loyalty program offers kids the chance to earn a scholarship and prom prizes. Read the whole story
by Steve Ellwanger
Known for featuring odd characters on its packaging, pea-based snack food PeaTos is about to go full ninja. Read the whole story
COMMENTARY
by Andrea Palmer, Op-Ed Contributor
Five trends are sure to be disruptors in 2023. One has the power to reorder the chess pieces on the social media game board. Read the whole story
by Lisa Singer
As Grove Collaborative moved from a pure play D2C into broader retail presence, it had to test and learn its way into a more … Read the whole story