Marketing D2C Weekly
Monday, February 13, 2023
  • In Super Bowl 'We Get Groceries' Ad, DoorDash Moves Beyond Restaurants

    Three unlikely chefs says that people can count on DoorDash to deliver groceries as well as restaurant meals. Read the whole story

  • Halle Berry Partners With Supplements Marketer Pendulum

    Berry is equity owner in Pendulum Therapeutics, a developer and marketer of four D2C probiotic supplements that deal largely with gut health. Read the whole story

  • Crazy For Love? Proflowers Goes All-In On One Spot

    The company is spending its entire production budget on one Whitney Houston song. It wants its customers to go wild, too. Read the whole story

  • Daily Essentials: Athletic Greens Takes the Narrow-Branding Path

    The DTC growth playbook typically is about product development. From mattresses to sustainable sneakers, gourmet pet food to hyper-comfy socks, the formula is familiar: … Read the whole story

  • Genentech's Culture Shift: Rethinking DTC

    What do "direct" let alone "consumer" even mean when you are talking across health care providers, oncologists, MS and cancer patients, their worried families? … Read the whole story

  • Social Revenue Underreported By 245%, Report Finds

    Many analytics tools for measuring brand site social revenue aren't very good at understanding sales not directly made through ads on social. Read the whole story