D2C Insider
The fruit-gifting brand has high awareness but falling sales. Kevin Keith, its new CMO, thinks the answer is spending less on search and more on branding. Read the whole story
The retailer is rolling out an app, intensifying its on-demand and live-stream offerings with more Pure Barre, Rumble, AKT and Yoga Six classes. Read the whole story
With a way larger-than-life version of that bright blue bag, the furniture retailer wants to draw attention to its latest brand campaign. Read the whole story
14 Cabinet Health OTC medications are available in shatterproof frosted glass bottles, with refills on sale in compostable pouches made from wood pulp. Read the whole story
- COMMENTARY
Google Search generative AI takes a bit of getting used to, but the experience generates more complete and faster results. The influence on SEO … Read the whole story
As underwear becomes more of a commodity and less like fashion, the mall retailer is now selling lingerie through Amazon. Read the whole story
Since its decision to curb password sharing, Netflix had the four single largest days of U.S. user acquisition in four-and-a-half years, according to Antenna, … Read the whole story
1-800 Contacts on Friday asked a court to revive a lawsuit accusing rival Warby Parker of wrongly using the term "1-800 Contacts" to drive … Read the whole story
COMMENTARYRecent streamers "Flamin' Hot," and "Air" bring brand success stories (Cheetos, sneakers) to vivid life. Read the whole story
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Consumers are tired of advertisements, and a study found that 96% don't trust ads. However, UGC is often not initially received as an ad … Read the whole story
