D2C Insider
by Sarah Mahoney, Staff Writer
Ryan Bartlett thinks the D2C model is still alive and well -- at least for brands that understand how to make compelling content. Read the whole story
by Sarah Mahoney
The fitness chain's new campaign helps "Ted Lasso"'s angriest athlete find the Hobbit-y land of contentment. Read the whole story
by Tanya Gazdik
Other artists who have created BMW Art Cars include Frank Stella, Roy Lichtenstein, Andy Warhol, Jenny Holzer, Jeff Koons, Cao Fei, and John Baldessari. Read the whole story
by Les Luchter
Find Your Flavor was launched because "our ecommerce D2C team realized consumers were confused about the differences in our products," says PepsiCo's Alexis Ginsberg, Read the whole story
by Karlene Lukovitz
YouTube hopes to drive paid Premium sub signups by pulling the plug on free viewers using ad blockers. Read the whole story
by Sarah Mahoney
The home-security company's new smart-home offer includes 24/7 monitoring by real people, who'll yell, "Stop! Police are on their way!" at burglars. Read the whole story
by Tanya Gazdik
Lego, ranked 45 on the list, has also been particularly successful in marketing its product to both Gen-Xers and to the children of Gen-Xers. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
You would think that in this post-mass media age of fragmentation, the old-fashioned brand jingle would not only be out of fashion, but out … Read the whole story
COMMENTARY
by Elise Stieferman
Here's how to combat barriers between media and creative teams, between media performance and business results, and between brand and consumers. Read the whole story