Most parents don't have shipping brands on their back-to-school lists. Shipt wants to change that, launching a delivery game on Roblox. Read the whole story

With OOH ads, Marvin promotes its mental health app directly to healthcare workers, who often shy away from using their own facility's psychiatric services … Read the whole story

Despite impressive D2C sales, U.S. market share gains and healthy international demand, sales dropped 9%. Read the whole story

Largest-ever marketing campaign from 7-year-old D2C marketer aims to reach women "in the life stage of thinking or trying to conceive," says CEO. Read the whole story

The new feed is TikTok's latest attempt to become a go-to shopping platform for Western consumers. Read the whole story

The Minneapolis retailer is boosting the 17-year-Bullseye vet into the chief marketing officer slot, leading all creative and brand experiences. Read the whole story

As part of its next stage of commerce development, Roku has struck a deal with ecommerce site Shopify, enabling viewers to make direct purchases … Read the whole story

As many digital native brands enjoy growth, they often lose some of that founder-story vibe that originally helped them break through the mass market … Read the whole story