D2C Insider
As it expands into more physical stores, the period underwear brand is using a back-to-school digital campaign, skipping the euphemisms. Read the whole story
Founder Hoddeson decided to wait until Pride Month was over for the brand's debut, to underscore its goal of representing the queer community year-round. Read the whole story
- COMMENTARY
Consumers keep pushing to make streaming cutbacks. But streaming platform owners may need a plan. Consolidation would be a good trend, distribution-wise, for consumers. … Read the whole story
WHP Global is reviving the retail banner in New Jersey's American Dream, welcoming parents with a stroller test track, a registry and photo set-ups. Read the whole story
COMMENTARYWithout an official tie to the movie marketing blitz, Bright Cellars "leaned into a key element" of Barbie brand: the color pink. Read the whole story
"I love that we're this independent production being absolutely independent about how it gets out there as well," says Kurt Andersen, author of the … Read the whole story
Discord came in second to TikTok in terms of LGBTQ people of color feeling the safest and most secure, followed by Instagram and YouTube. Read the whole story
The grocery category generates the most clicks on all platforms except for social video app TikTok, whose top category is beauty. Read the whole story
