Despite the gloom in American apparel sales, the company's intensified marketing efforts led to solid gains worldwide. Read the whole story
Two years after its "We've Changed" promise to champion real bodies, Victoria's Secret is resurrecting angels Gisele Bundchen and Naomi Campbell. Read the whole story
Paramount narrowed its Q2 D2C losses by 5%, while overall revenue grew 21%. Overall, Paramount Global slipped 2% to $7.62 billion -- over-delivering on … Read the whole story
While the half that are the biggest linear TV viewers saw 92% of ad impressions. Read the whole story
The furniture brand's recliners can now make excuses, letting people stay on the couch guilt-free. Read the whole story
Psychedelic-based mental health therapy works as an employee benefit, according to the results of a year-long pilot study. Read the whole story
More ads featured in the women's tournament have pulled high rankings for ability to drive market-share growth, as measured by System1. Read the whole story
The direct-to-consumer acquisition landscape is not what it used to be. It's not enough to only focus on how to acquire customers efficiently, brands … Read the whole story