D2C Insider
As groceries get pricier -- and consumers feel more pinched -- the savings platform recalculates its brand-versus-demand marketing budgets. Read the whole story
Safety Shot, a supplement that "has not undergone formal clinical validation," reportedly contains "scientifically proven ingredients that stop your body absorbing alcohol." Read the whole story
COMMENTARYAmong the DTCs, Zappos is a certified OG. Back in the day, the shoe brand made its name with legendary customer service. But it … Read the whole story
The frozen treat incorporates Vizzy's Orange Cream Pop Hard Seltzer into a limited-edition Hardscoop Orange Cream Pop creation. Read the whole story
The actress founded wellness brand Frenshe three years ago, and will be giving away the company's Lavender Cloud products in a sweepstakes. Read the whole story
- COMMENTARY
Most CAN-SPAM violators are scam artists and malware senders. But even legitimate companies can face fines. Read the whole story
- COMMENTARY
AI use cases include email marketing and personalization. Read the whole story
Consumers also complain that too few messages are highly personalized, CCW Digital reports. Read the whole story
Seventy percent of brands will look to shift around 10% of their media budget into entertainment product placement on TV and film, a recent … Read the whole story
