The new marketing campaign aims to showcase the brand's coaches and the benefits of customization. Read the whole story
Verizon's CEO has openly expressed interest in partnering on a D2C version of ESPN's cable network. Read the whole story
While the brand's relaunch is connecting with younger users, the fitness company lost 20,000 subscribers. Read the whole story
The D2C brand wants fans to be able to keep their dog with them -- forever. Read the whole story
Meta has launched a new search tool that tracks branded content campaigns. Advertisers can find the feature, Search Branded Content, in the Ads Library. Read the whole story
YouTube Shorts' product lead Todd Sherman discusses hashtags and ideal posting times, the Shorts algorithm and upcoming features in an interview on YouTube channel … Read the whole story
Salesforce has added several features to its Field Service offering to help firms bring to their field staffs the same AI technologies they have … Read the whole story
The desktop web had the highest rate, at 21%. Read the whole story
Addressable TV is increasingly combined with search, display and other media to make campaign messages more effective. DirecTV Chief Ad Sales officer Amy Leifer … Read the whole story