For younger consumers, fragrance stands for self-expression, as #PerfumeTok fuels strong indie brands. Read the whole story
It's the first time the apparel giant missed a sales goal in two years. But profits climbed beyond expectations, and prospects in Asia continue … Read the whole story
After its breakout success with Coolidge for the Super Bowl, the beauty company is running ads that give new comic meaning to "pillow talk." Read the whole story
As the cost of customer acquisition climbs, D2Cs are looking for new and exciting ways to partner with other brands. BARK, makers of BarkBox, … Read the whole story
Armitron's three-watch Tilly Pink Collection benefits the Susan G. Komen charity. Read the whole story
Spotify says this is the first step in launching a CTV partner network. Read the whole story
How did TaxAct find that it could radically reduce media costs and still maintain the same level of conversions? By stepping away from the … Read the whole story
A far-ranging discussion with an inclusivity consultant on the risks, misconceptions and benefits brands face while targeting this market. Read the whole story