The company's new chief marketing officer says the effort honors the "digital legacy"\ brand's role in making memories. Read the whole story
Guggenheim Securities media analyst Michael Morris forecasts Disney's D2C business will post a net loss of $478 million for its fiscal year 2024 vs. … Read the whole story
Monumental is the latest sports rights holder to make games available via streaming for the NHL's Washington Capitals, NBA's Washington Wizards and WNBA's Washington … Read the whole story
Oppenheimer & Co. lowered its rating of Tractor Supply Company, as America's love affair with chickens and "life out here" cools. Read the whole story
To boost augmented-reality engagement, TikTok is expanding its Creator Effect Rewards program and lowering its eligibility requirements. The program offers cash payouts to creators … Read the whole story
Owner of Louis Vuitton, Dior and Tiffany alarmed observers with reports of weak results in the U.S. and slowing growth in Europe and China. Read the whole story
The off-price e-tailer says Kim Miller's appointment is part of its stepped-up investment in personalization. Read the whole story
U.S. Hispanics can find a broader range of programming through a connected device such as a smart TV. Read the whole story
AMC spent a total of $1.9 million for 20 TV ad airings for the movie, garnering 81.9 million impressions, according to estimates from EDO … Read the whole story
It turns out that Twitter/X had an insignificant effect on driving traffic to news sites. In fact, as a Nieman Lab report points out, … Read the whole story