With revenues and subscribers declining, the connected fitness company is introducing "Work Out Your Way." Read the whole story

Personalization includes tailoring "the treatment either in form factor, in dosage, in composition, in different supplements or ingredients," says CEO Andrew Dudum. Read the whole story

While profits slipped, rising sales and traffic trends suggest the eyewear chain is successfully leaving its D2C past behind. Read the whole story

The thrust of the tongue-in-cheekish campaign is that people can use Hatch sleep machines to get needed rest during the holidays. Read the whole story

The DNA-testing company is returning to broadcast with "Hero Gene," a health-focused ad campaign. Read the whole story

Walt Disney's D2C business had positive results, with strong subscriber additions and lower projected losses -- boosting the company's stock in after-market trading, about … Read the whole story

Key media partnerships can build awareness among broad audiences, while targeting specific segments that will resonate with the work. Read the whole story

E.l.f. has launched its first Roblox experience with an open-world game that invites users to develop financial literacy and "raise social awareness" by creating … Read the whole story