The D2C stalwart is looking at its 7 million customers differently, moving beyond the 59-year-old grandmother to "Evolvers." Read the whole story
In order to cut through the white noise of current marketing, new brands often find it most effective to connect with preexisting celebrities. But … Read the whole story
The furniture company's chief marketing officer explains the latest in its "Long Live the Lazy" repositioning. Read the whole story
Language-learning app Duolingo has been increasing the utilization of AI features to create new content. Many of the company's full-time employees and contractors use … Read the whole story
As 130,000 people and 4,000 brands roll into Las Vegas, expect plenty of chatter about AI, automotive, health and security. Read the whole story
Del Monte Foods, Dreyers, and General Mills are participating in the rollout of Instacart's Caper Cart pilot at Good Food Holdings' Bristol Farms stores. Read the whole story
Social listening is the practice of analyzing online conversations about your brand, competitor brands, and related keywords to learn more about your audience. Read the whole story
With the deprecation of cookies, marketers are most fearful of losing the ability to measure campaigns. Here's what one survey found. Read the whole story