MoffettNathanson Research says that when comparing Disney's D2C performance to Netflix, Disney is still far behind from a trend perspective. Read the whole story

Bobbie, a D2C subscription-based infant formula brand, has teamed with tennis great and new mom Naomi Osaka for "Parents, We Push Harder." Read the whole story

The limited-time offer is the retailer's latest effort at turning its portrait studio into a competitive advantage. Read the whole story

"This campaign brought the brand directly to consumers. It's one thing to know and recognize the brand, but another to engage and celebrate with … Read the whole story

The first exclusively live NFL playoff game on NBCU's Peacock on Sunday has set the record for best TV viewership ever of a live-streamed … Read the whole story

As Generative AI impacts customer experiences, retailers will rely more on Google, Microsoft, Amazon, Adobe, Oracle and others to get the technology into their … Read the whole story

In order to cut through the white noise of current marketing, new brands often find it most effective to connect with preexisting celebrities. But … Read the whole story