The mattress company is looking for new ways to ignite both D2C and in-store enthusiasm. Read the whole story
In sparkling fourth-quarter results, the company revealed a 14% jump in sales, impressive ad gains and a brand-new shopping bot named Rufus. Read the whole story
Nearly 30% of CTV users have made a purchase directly from their TV screen in the last three months after seeing a TV ad, … Read the whole story
The big driver for consumers is price -- but product quality and speed of delivery also count, a study finds. Read the whole story
"I have lots of conversations with myself. So lots of self-talk with Julie. I create a lot of stories, and then I just have … Read the whole story
The dating company's prospects are improving, thanks to higher prices for Tinder, the expansion of Hinge and more ads on its apps. Read the whole story
A sale of Paramount Global to any big legacy TV-based media or digital-first company is an uncertain situation, Bernstein Research says. "Without a clear … Read the whole story
The streaming channel returns to the Big Game with an especially unexpected combination of characters. Read the whole story