D2C Insider
by Sarah Mahoney, Staff Writer
The mattress company is looking for new ways to ignite both D2C and in-store enthusiasm. Read the whole story
by Sarah Mahoney
In sparkling fourth-quarter results, the company revealed a 14% jump in sales, impressive ad gains and a brand-new shopping bot named Rufus. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Nearly 30% of CTV users have made a purchase directly from their TV screen in the last three months after seeing a TV ad, … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The big driver for consumers is price -- but product quality and speed of delivery also count, a study finds. Read the whole story
COMMENTARY
by Lisa Singer, Staff Writer
"I have lots of conversations with myself. So lots of self-talk with Julie. I create a lot of stories, and then I just have … Read the whole story
by Sarah Mahoney
The dating company's prospects are improving, thanks to higher prices for Tinder, the expansion of Hinge and more ads on its apps. Read the whole story
by Wayne Friedman
A sale of Paramount Global to any big legacy TV-based media or digital-first company is an uncertain situation, Bernstein Research says. "Without a clear … Read the whole story
by Sarah Mahoney
The streaming channel returns to the Big Game with an especially unexpected combination of characters. Read the whole story