The underwear company, now owned by Victoria's Secret, says the new approach to digital out-of-home generated a 22% lift. Read the whole story
TV spend rose from 10% share of marketing dollars in 2018 to 12% in 2022. Read the whole story
The latest upheaval at the failing luxury platform involves more layoffs and Neiman Marcus walking away. Read the whole story
The new campaign stars a virtual human named Imma and real-life Lil Nas X, who teaches her about authentic style. Read the whole story
A new tool from ActiveCampaign brings marketing from multiple locations under one roof. Read the whole story
Epic Games' Apple developer account has been reinstated in the EU, allowing the company to launch a digital storefront for iOS later this year … Read the whole story
MLS players will be featured in Beats' brand marketing campaigns, which will be amplified on both Beats and MLS' platforms. Read the whole story
MLB Commissioner Rob Manfred wants to launch a league-owned D2C streaming service in time for the 2025 pro baseball season, and to sign on … Read the whole story