D2C Insider
by Sarah Mahoney, Staff Writer
The company hopes to rev up sales by expanding further into consumables. Read the whole story
by Sarah Mahoney
After laying off 10% of staff and slashing marketing budgets, the company is bringing on the first CMO in four years. Read the whole story
by Sarah Mahoney
The company's first CTV effort stars an Olympic legend, a fierce fashion model and the queen of pasta. Read the whole story
by Wayne Friedman
Paramount Global missed on analysts' Q4 revenue projections, sinking 6% to $7.6 billion, but posted operating income 122% higher to $404 million, with free … Read the whole story
by Sarah Mahoney
Sales may be down, but the electronics retailer is adding $50 million in marketing spending and says a cyclical bounce-back is ahead. Read the whole story
by Tanya Gazdik
The announcement by CVS and Walgreens comes as the U.S. Supreme Court is set to weigh whether the pill could be acquired by mail … Read the whole story
by Steve McClellan
A VML study finds that almost as many Gen Alphas (6-to-16-year-olds) enjoy in-store shopping (78%) as they do online shopping (80%). Read the whole story