D2C Insider
by Sarah Mahoney, Staff Writer
New research shows retail websites and online marketplaces still outperform direct-selling brands. Read the whole story
by Sarah Mahoney
A diversity expert explains how -- and why -- brands let Asian stereotypes slip through the cracks. Read the whole story
by Sarah Mahoney
The company reportedly charged small advertiser up to $300,000 for misdirected ads. Read the whole story
by Les Luchter
After two months in operation, Eli Lilly's launch into D2C sales with LillyDirect has been "surprisingly successful," said chairman/CEO David Ricks. Read the whole story
by Sarah Mahoney
While the beauty retailer's fourth-quarter results beat forecasts, the company offered a more subdued outlook for the coming year. Read the whole story
by Les Luchter
D2C still accounts for 90% of sales of the high-end in-home coffee machines, whose typical customer is a "pod graduate." Read the whole story
by Fern Siegel
The highlight of the campaign is the basketball-inspired "March Madness" spot, showing a team working together in Canva Docs. Read the whole story
by Robert Williams
A majority of U.S. registered voters support the legislative ban, including 37% who "strongly" support it. Read the whole story
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by Richard Whitman, Columnist
Conversely, 48% of Gen Z and Millennials feel pressure to stream current TV shows to stay abreast of pop culture. Read the whole story