Acknowledging that it is under-performing, the athletic giant is refocusing on sport, new products and bolder advertising. Read the whole story

Ibotta, known for helping brands provide cashback deals to consumers, launched a experiential campaign as it prepares to take the company through an IPO. Read the whole story

Paramount+ pulled in an estimated 3.4 million in new sign-ups for its streaming service from its Super Bowl promotion. Peacock got 3.0 million from … Read the whole story

New research highlights the subtle ways brands build emotional gender-based connections with consumers. Read the whole story

"It is critically important that the American people, especially TikTok users, understand the national security issues at stake," Senators Richard Blumenthal (D-Connecticut) and Marsha … Read the whole story

3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ 6 to me in real-time. It's just the beginning. Read the whole story

The current era has taken on a kind of "jig is up" quality that seems to preclude linear from ever reversing its losses in … Read the whole story