D2C Insider
by Sarah Mahoney, Staff Writer
In an April Fool's partnership with SeatGeek, the brand's quirky mascot shows his true colors. Read the whole story
by Sarah Mahoney
The denim company acknowledges the star's compliment, changing its social media handle in a nod to Queen Bey. Read the whole story
by Sarah Mahoney
Acknowledging that it is under-performing, the athletic giant is refocusing on sport, new products and bolder advertising. Read the whole story
by Robert Williams
Social media provide brands with a way to reach consumers not only through paid advertising, but also through organic posts that people want to … Read the whole story
by Tanya Gazdik
Goodyear has created a social media effort for its faux SkyGrip blimp tires, perfect for anyone who happens to own a blimp. Read the whole story
by Les Luchter
"Since everyone over the age of 18 needs a will, we intend to have the biggest reach possible for these spots," says company CMO. Read the whole story