D2C Insider
by Sarah Mahoney, Staff Writer
New research probes why younger fashion shoppers have turned into physical retail's biggest fans -- and what this means for digital companies. Read the whole story
by Wayne Friedman
Paramount says it will start up an "Office of the CEO" with three senior execs to run the company: George Cheeks, president/CEO of CBS; … Read the whole story
by Colin Kirkland
At its NewFronts presentation, TikTok announced new premium ad-placement options and additional publishing partners. Read the whole story
by Sarah Mahoney
With less-bulky boots, the hiking heavyweight hopes to reverse sales decline. Read the whole story
by Les Luchter
The campaign's :15 and :30 spots feature artistic depictions of nature and ingredients. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Consumers feel overwhelmed by too much advertising and choice, Accenture reports. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
From Jeff Daniels to Billie Eilish, celebs are raising awareness about the negative effects of excessive social media use. Read the whole story
COMMENTARY
by Maria Bailey, Columnist
For one: Confusing an influencer with a content creator. Read the whole story