As the company's turnaround efforts drag on, the Skims speed bump won't help. Read the whole story

The tagline "Why Wait for Friday?" encapsulates the message that Gen Z is ready to party and drink the low-alcohol refresher on Thursdays. Read the whole story

"This is more than just a TV special-it's a milestone moment for the Chuck E. Cheese brand," said Melissa McLeanas, VP of global media. Read the whole story

"About 10% of the general populations say brands shouldn't engage with Pride. That 10% has stayed relatively stable over time." Read the whole story

Perhaps the sports' top-ranked player, Anna Leigh Waters, named ambassador for Kimberly-Clark's U by Kotex feminine care brand. Read the whole story

Fabletics taps Carly Gomez to steer its growing hybrid retail model, blending store growth, wholesale, and personalized marketing. Read the whole story

"Now, once technology and federal law permits, you can clone Ozzy and enjoy him for hundreds of years into the future," the brand claims. Read the whole story

Sports-related programming accounted for over 60% of the auto industry's total national linear TV ad spend in May, dominated by the NBA, per iSpot.tv. Read the whole story

The hard seltzer brand has enlisted a "No-Bail Bondsman" to keep flaky friends from bailing last minute on get-together plans. Read the whole story

Brand is touting its $1 smoothies, available June 21, with L.A.-based wild postings and street art executions. Read the whole story

Walmart and other stores face fresh challenges in winning over low-income consumers. Read the whole story

The brand is calling on athletes to nominate teams who will win funding for equipment, travel, and registration fees. Read the whole story

"It's' really time for brands to think differently about the value that they're providing," says FutureBrand's head of strategy. Read the whole story