Wal-Mart's plan to test $4 generic drugs covering nearly 300 common prescriptions is just the latest example of how determined retailers are to become … Read the whole story

Kimberly-Clark Corp., the maker of Kleenex and Huggies diapers, named Anthony J. Palmer, a veteran global business executive from Kellogg, as its first chief … Read the whole story

It won't make sense to promote the safety of fresh spinach to consumers until the U.S. Food and Drug Administration gives the green light, … Read the whole story

Alltel Wireless' fully integrated ad campaign for My Circle, its exclusive calling network feature, uses the tagline "come and get your love." But the … Read the whole story

Pedro Rangel was named group head of marketing and Paul Vandermoere head of communications for MasterCard Europe. The two new positions stem in part … Read the whole story

Its size drew attention when McDonald's announced a test of all-day breakfast this week. Other fast-food chains that already do it say the strategy … Read the whole story

Despite major production cuts from GM, Ford and DaimlerChrysler, the global auto market will remain mired in overcapacity. So buyer incentives won't go away … Read the whole story