Top of The News
by Sarah Mahoney
The ketchup brand will name the 57th draft pick "Mr. 57," as The Steel City's "PicksBURGH" effort braces for a brand blitz. Read the whole story
HEALTH CARE
by Les Luchter
As the official first aid sponsor of the run, Band-Aid provided samples to 30,000 participants as they approached the infamous "Heartbreak Hill." Read the whole story
BRAND COLLABORATIONS
by Teresa Buyikian
Beginning May 4, the chain will release a limited-time menu based on "Star Wars: The Mandalorian and Grogu," which hits theaters May 22. Read the whole story
CANNABIS
by Les Luchter
Kazmira Therapeutics aims to "move CBD from an over-the-counter product to evidence-based, pharmacy-dispensed medicine." Read the whole story
SPIRITS
by Teresa Buyikian
Brand's latest marketing effort capitalizes on its bottle's smaller stature to take advantage of a "holiday" that celebrates smaller men. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
With the Festival Shop, the maker's market shows a strategy shift to "milestones and ministones." Read the whole story
by Steve McClellan
Earth AI was announced late last year and the integration with WPP Open follows an expanded partnership around cloud and AI capabilities that the … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Content marketers know authoritative writing earns attention. GEO adds a layer of technical specificity that content marketers alone don't always bring. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most have passed up important calls or texts, including some at work, Truecaller reports. Read the whole story