Top of The News
by Sarah Mahoney
Among the evidence marketing guardrails have gone off the rails: racist Halloween costumes and ads that show violence against women. Read the whole story
PHARMA
by Les Luchter
Ad conveys the message that Vtama is so scientifically advanced, aliens have come to study the product. Read the whole story
DELIVERY SERVICES
by Teresa Buyikian
The spot says now that everyone in football has a deal -- including mascots -- so should the fans. Read the whole story
SUPERMARKETS
by Sarah Mahoney
The new creative comes as the delivery giant looks to build an edge as a value brand. Read the whole story
QSR
by Teresa Buyikian
Promo introduces the the Domino, a smaller, customizable Detroit-style pie in the shape of the brand's logo. Read the whole story
by Laurie Sullivan
The partnership will launch a dynamic ad unit that updates creative in the Lyft rideshare app during a rider's journey. Read the whole story
by Wendy Davis
Ad industry groups are urging California Governor Gavin Newsom to veto a recently passed bill that would broadly restrict businesses from selling or sharing … Read the whole story
by Wayne Friedman
CBS/Paramount+ on-air messaging drove 3.6 billion impressions the last two weeks of August overall, according to iSpot, giving CBS/Paramount+ a commanding 13.6% market share. Read the whole story
by Fern Siegel
The new campaign turns public spaces into key reminders. Read the whole story
COMMENTARY
by Osnat Lidor
Why are teams so terrified of revisiting old ideas? Because most companies don't treat testing as learning; they treat it as a high-stakes, life-or-death … Read the whole story