The company will cut 13% of its workforce and shift marketing budgets into best-performing brands. Read the whole story

For asthma patients, "We can make something that seems very scientific more light-hearted, more accessible," says AstraZeneca marketing exec. Read the whole story

The English muffin brand knows 95% of the world hates breakfast time. Maybe a challenge from the "SNL" actress can change that. Read the whole story

Shot in Los Angeles with local youth, the campaign also brought Eli Manning behind the camera, with his Ten Till Productions serving as a … Read the whole story

The hero ad shows a behind-the-scene look at Popeyes' Louisiana kitchen operations, including prepping chicken in its proprietary spice blend, Read the whole story

Finch users can follow a special 14-day story adventure exploring a mystical island inspired by the Filipino folklore upon which the film is based. Read the whole story

Omnicom was the main incumbent and managed the business for three decades, and it is understood that the assignment shifted without a review. Read the whole story