The first new advertising theme in 10 years for John Hancock Financial Services continues the category's tendency to avoid speaking directly about life's financial … Read the whole story

Radical population shifts are altering the landscape for marketers. Global trends experts see a clear roadmap for brands that adhere to the emerging values … Read the whole story

The Advertising Week 2006 Walk of Fame icon winners as voted by the public are Kentucky Fried Chicken's Colonel Sanders and the Kool-Aid Man. … Read the whole story

New research into the Boomer psyche uncovered six new clusters. They range from "Active and Successful" to "Alone and Ill" and confirm that "old" … Read the whole story

General Motors shifted agency-of-record status to Deutsch/L.A., which has had success in repositioning brands for a younger demographic. The agency already developed the "Elevate" … Read the whole story

During a panel discussion at MediaPost's Forecast 2007 last week, a leading media agency executive dropped the bombshell that a major retailer plans to … Read the whole story