The teen retailer last night launched "aerie tuesdays" in which six customers sit on a couch wearing the clothing line and talk about what's … Read the whole story

The campaign sensibilities range from the arch to the earnest, but Folgers coffee and Jimmy Dean sausage have both launched marketing programs encouraging consumers … Read the whole story

Sony Electronics is launching a five-month mobile lifestyle tour through Southern California, called La Experiencia Sony. The lifestyle tour will make stops at independent … Read the whole story

The battle of fast-food versus nutrition has been waged for at least 20 years, with a number of famous casualties due to lack of … Read the whole story

The No. 1 burger chain McDonald's Corp. has identified five global marketing initiatives it will focus on to drive growth, a UBS analyst reports … Read the whole story