Marketing Daily
Wednesday, October 4, 2006
  • American Eagle Ties Into Plotlines To Launch New Line

    The teen retailer last night launched "aerie tuesdays" in which six customers sit on a couch wearing the clothing line and talk about what's … Read the whole story

  • Folgers, Jimmy Dean Talk Up Joy In The Morning

    The campaign sensibilities range from the arch to the earnest, but Folgers coffee and Jimmy Dean sausage have both launched marketing programs encouraging consumers … Read the whole story

  • Sony Takes A Road Trip To Woo Hispanics

    Sony Electronics is launching a five-month mobile lifestyle tour through Southern California, called La Experiencia Sony. The lifestyle tour will make stops at independent … Read the whole story

  • Why Nutrition and Fast Food Rarely Mix

    The battle of fast-food versus nutrition has been waged for at least 20 years, with a number of famous casualties due to lack of … Read the whole story

  • McDonald's Outlines Growth Plan For Analyst

    The No. 1 burger chain McDonald's Corp. has identified five global marketing initiatives it will focus on to drive growth, a UBS analyst reports … Read the whole story