Marketing Daily
Monday, October 9, 2006
  • ANA: On Authenticity, Social Responsibility And Letting Go

    The resonating soundbite from the ANA annual conference that wrapped up in Orlando on Sunday remained P&G chairman A.J. Lafley's exhortation for marketers to … Read the whole story

  • Breakaway Brands: Ocean Spray Tells It Straight From The Bog

    [ANA Case Study] Ocean Spray Cranberries credits a "360 degree" marketing campaign built on a core truth unique to its $1 billion brand for … Read the whole story

  • H-P Brand Chief Says Effect Of Scandal Unclear

    [ANA Dispatch] It's too soon to tell what effect the Hewlett-Packard spying scandal will have on the brand, Gary Elliott, vp of brand marketing, … Read the whole story

  • Yahoo Plans Digital Time Capsule

    [ANA Dispatch] Yahoo plans to create the World's First Digital Time Capsule and later this month will invite consumers to submit digital clips, photos … Read the whole story

  • Liberty Mutual's Sullivan Named ANA Chair

    [ANA News] Steve Sullivan of insurance company Liberty Mutual Group is the new board chairman of the ANA. The ANA also installed seven new … Read the whole story

  • Vroom! Vroom! Suzuki's New Auto Ads Feature Bikers

    [Automotive] Suzuki, which is known more for motorcycles than SUVs, plays on that heritage in a national ad campaign breaking this week. The effort … Read the whole story