The resonating soundbite from the ANA annual conference that wrapped up in Orlando on Sunday remained P&G chairman A.J. Lafley's exhortation for marketers to … Read the whole story

[ANA Case Study] Ocean Spray Cranberries credits a "360 degree" marketing campaign built on a core truth unique to its $1 billion brand for … Read the whole story

[ANA Dispatch] It's too soon to tell what effect the Hewlett-Packard spying scandal will have on the brand, Gary Elliott, vp of brand marketing, … Read the whole story

[ANA Dispatch] Yahoo plans to create the World's First Digital Time Capsule and later this month will invite consumers to submit digital clips, photos … Read the whole story

[ANA News] Steve Sullivan of insurance company Liberty Mutual Group is the new board chairman of the ANA. The ANA also installed seven new … Read the whole story

[Automotive] Suzuki, which is known more for motorcycles than SUVs, plays on that heritage in a national ad campaign breaking this week. The effort … Read the whole story