Marketing Daily
Monday, October 23, 2006
  • Pontiac Stakes Out An Island In Second Life Virtual World

    [Automotive] GM's Pontiac division will give away free digital land parcels to consumers who have compelling auto-related concepts and want to create them on … Read the whole story

  • New ANA Chair Outlines Goal To Create "Member Delight"

    [Interview] Describing himself as the "ultimate cheerleader," Liberty Mutual's Steven Sullivan thinks it's a great time to be in the business, and he wants … Read the whole story

  • The Body Shop Names Its First Global Brand Director

    [Beauty] Philip Clough, the former president of Kiehl's, will help carry out Body Shop parent L'Oreal's strategy to more than double the number of … Read the whole story

  • Survey: Rich Will Spend Less This Holiday

    [Research] A survey of well-heeled Americans says the spending plans of this affluent group have reached the lowest levels since spring 2002. Read the whole story

  • Mobile Customers Like Their Text-Messaging

    [Telecom] Wireless carriers are competing like mad to attract and retain customers by upgrading their services with multimedia bells and whistles. But recent research … Read the whole story