Marketing Daily
Friday, October 27, 2006
  • Wendy's Hits A YouTube Nerve

    [Fast Food] Three Wendy's commercials, masquerading as videos and posted on YouTube, are drawing some ire--and lots of visits--from the site's outspoken fan base. Read the whole story

  • Brookstone Gallops Into Holiday With Good Momentum

    [Retail] Brookstone has sharpened its merchandise mix and hired its first agency to tap into what sets the company apart--products you never knew you … Read the whole story

  • Colgate Preps Entry For Next Round Of Toothpaste Wars

    [HBA] Colgate, in a perennial fight with P&G; for oral care dominance, is preparing to launch a new toothpaste to go head-to-head with Crest … Read the whole story

  • R U Safe? Cellular Marketers Tap Halloween Fears

    [Telecom] This Halloween season, some cellular companies are reminding parents that cell phones can help kids avoid tricks while seeking treats. Read the whole story

  • Country Living Launches A Food Line

    [Food] It's been a week for food-related licensing announcements ranging from Maxim steak restaurants to Country Living specialty foods. Read the whole story

  • Smart Picks Up Placement In Crowe Vehicle

    [Automotive] DaimlerChrysler's Smart picks up a feature role in the upcoming Ridley Scott film starring Russell Crowe. Read the whole story

  • WOMMA Releases Ethics Guidelines For Marketers

    [PR] As the Edelman and Wal-Mart flogging controversy continues to simmer in the blogging community, the Word of Mouth Marketing Association yesterday released new … Read the whole story