Marketing Daily
Tuesday, November 7, 2006
  • Microsoft Keeps Its Distance From Zune

    [Electronics] Just one week remains until the Zune personal digital music player appears in stores. But will anyone care? Retailers say the Microsoft product ... Read the whole story

  • Frito-Lay Uses Online Panels To Draw Consumer Insights

    [Packaged Goods] Frito-Lay is using two invitation-only online community panels to test and validate the product and marketing approaches for its snack foods. Read the whole story

  • Kirstie Alley's Bikini Bod Heads From Oprah To Ads

    [Testimonials] Jenny Craig spokesdieter Kirstie Alley sashayed onto the Oprah set yesterday in a cranberry two-piece. The weight-loss company plans to keep her onboard ... Read the whole story

  • Bosch Pegs Rebate To Energy Savings

    [Appliances] Bosch is offering consumers rebates on its Nexxt line of washing machines that tie into the projected energy the machines should save over ... Read the whole story

  • ARF Previews Online Advertising Playbook

    [Online] The Advertising Research Foundation yesterday previewed a book it hopes will be the definitive online advertising guide for marketers. Read the whole story