Marketing Daily
Monday, November 13, 2006
  • The Charge Is On: Amex, Visa, MasterCard In Full Throttle

    [Financial Services] Holiday promos abound for credit card marketing's Big Three. Ranging from "recharge" lounges to $100,000 giveaways, the goal is to motivate repeat … Read the whole story

  • Wendy's 'New' CEO Will Stay The Course

    [Fast Food] Wendy's posted five straight months of sales increases under the interim leadership of Kerri Anderson. Now that she's the official Wendy's president … Read the whole story

  • Target Aims To Steal Macy's Thanksgiving Thunder

    [Retail] Thanksgiving in America is traditionally dominated by football and the Macy's Thanksgiving Day Parade. This year, Target will try to steal some of … Read the whole story

  • On New Products: Expand Brand Scope

    Procter & Gamble's expansion of the brand scope for Pampers from "absorption" to "baby development" opened a new world of growth opportunity. In this … Read the whole story

  • Auto Buyers Rack Up $34 Billion On Personal Touches

    [Automotive] The popularity of auto personalization has more auto brands actively marketing their car and truck accessories. More buyers are choosing to accessorize when … Read the whole story

  • Staples Puts Spotlight On Its Shredder's Star Turn

    [Retail] Staples is merchandising the Thursday night appearance of its MailMate paper shredder in "The Office" through email and online promotion, and store displays. Read the whole story