[Research] Customer-created advertising has a positive impact on how consumers perceive a company's friendliness, creativity and innovation, reports the American Marketing Association. Read the whole story
With all the buzz around marketing metrics and dashboards, in some organizations it has become a case of "too much of a good thing." … Read the whole story
[Trends] Merrill Lynch predicts U.S. ad spending will inch up 2.6 percent next year. Read the whole story
[Automotive] Chrysler Group launched its largest direct-mail effort ever, offering $1,000 coupons to try to move roughly 500,000 unsold vehicles off dealer lots. Read the whole story
[Food] In conjunction with the 30th anniversary of Elvis Presley's death next August, Hershey is creating a limited edition of its Reese's candy in … Read the whole story
[HBA] Elizabeth Arden signed this year's Daytona 500 winner, race-car driver Jimmie Johnson, as national spokesman for its Daytona 500 fragrance. Read the whole story
[Food & Beverage] Health and wellness benefits are prominent product developments heading into the new year. Read the whole story
[Research] New research tracking the spread of brand messages by word of mouth reveals the most significant influencer is a female Boomer talking face-to-face … Read the whole story