Marketing Daily
Tuesday, December 12, 2006
  • Toyota Plans Truck-Sized Marketing Push For Tundra Launch

    [Automotive] Toyota is treating the February debut of its Tundra full-size pickup as if it were launching an entirely new division. It is the … Read the whole story

  • Cereal Makers Ride The Chocolate Wave

    [Food] Cereal giants Quaker Oats and Kellogg will introduce chocolate cereals next year with a low-fat message aimed directly at grown-ups. Read the whole story

  • Estee Lauder Holiday Sales Off To Lackluster Start

    [Beauty] It may not be the happiest of holiday seasons this year for Estee Lauder, judging by lackluster November sales figures. One analyst chalks … Read the whole story

  • Best Buy Opens Mobile-Only Stores In NYC

    [Retail] Best Buy is opening nine mobile-only stores in New York City as part of a pilot program in conjunction with U.K.-based mobile phone … Read the whole story

  • Tanqueray Character Stars In USA Network 'Vignettes'

    [Spirits] Tanqueray Gin character Tony Sinclair will be interviewed on USA Network. Just don't call it advertising. Read the whole story

  • Julie Roehm Speaks: Former Wal-Mart Marketer Eyes Future

    [People] Recently deposed Wal-Mart marketing executive Julie Roehm said she's already in talks with people about her professional future and is taking 60 days … Read the whole story