Marketing Daily
Tuesday, December 19, 2006
  • Open Mouth, Insert $115 Melo M3: Experts Doubt Suspension Will Hurt Anthony's Brand

    [Sports Marketing] Three weeks after launching a personal brand of Nike basketball sneakers, the Melo M3, Denver Nuggets star Carmelo Anthony was suspended for … Read the whole story

  • Chase Bows Long-Form ITV Campaign

    [Financial Services] An interactive TV campaign launched yesterday for Chase Credit Cards is a "brand and communications learning imperative" and is the beginning of … Read the whole story

  • Merck To Cut Spending As Drug Rollouts Continue

    [Pharmaceuticals] Winding down a year that saw the launch of five new drugs and vaccines, Merck has several more drugs due for approval in … Read the whole story

  • Hip-Hop Star Kelis Sings For Ford's Edge Crossover

    [Automotive] Ford is putting an urban spin on the launch campaign for its first crossover, Edge. Ads break this week featuring hip-hop star Kelis … Read the whole story

  • Southern Comfort Gets Visibility From IFC For Music Fund

    [Spirits] Short films that tell the stories of New Orleans-area musicians are running this week on the Independent Film Channel as part of the … Read the whole story