Marketing Daily
Friday, January 5, 2007
  • Ho No No: Christmas Was Kind Of A Downer, After All

    [Retail] After all the fussing about the weather (too warm), the plasma TV discounts (too deep), and the shoppers (too few), major retailers made … Read the whole story

  • Geico's Gecko Takes George Washington Bridge

    [Financial Services] Beginning as early as next week, motorists crossing the George Washington Bridge separating New York from New Jersey will be greeted by … Read the whole story

  • Jenny Craig Hires New Ad/Brand Director With Weighty Resume

    [People] Steve Bellach, a former marketer at Cadbury, Kraft and Pillsbury, will lead broadcast and print advertising for the weight-loss company. Spokesperson Kirstie Alley … Read the whole story

  • FTC Fines Drug Pill Makers $25 Million

    [Pharmaceuticals] The Federal Trade Commission yesterday fined the marketers of four weight loss pills $25 million for making false advertising claims ranging from rapid … Read the whole story

  • U.K. Food Fight: Marketers Reject New "Traffic Light" Labeling

    [Regulation] British food manufacturers are launching a $7.8 million campaign on Monday to counteract a government move to simplify label reading by color-coding them … Read the whole story