CEO reveals how a simple "ambush marketing" stunt became the brand's most-viewed campaign ever -- and a new cultural playbook. Read the whole story

Founder Andy Dunn has tapped a former D2C whiz kid to steer social-networking app Pie toward growth. Read the whole story

Campaign feels "a little different because the product itself is challenging conventional expectations for what an entry SUV can be," says Kia VP Wager. Read the whole story

The "mental health equivalent of platforms like OpenTable, Resy and Expedia" adds topflight marketing execs from major brands for its advisory CMO Council. Read the whole story

Netflix needs to learn the lesson older TV companies always understood: how building repeatable behaviors among viewers could build long-term loyalty. Read the whole story

The Candy Pink Lemonade Refresher features pink pineapple flavors mixed with lemonade and layered with dragon fruit pieces. Read the whole story

Spot zeroes in on podcast host Erin Miller's daydreams about millennial heartthrob actor Chad Michael Murray. Read the whole story

A new device created by Meta developers will record a person's spoken words, create a transcript and run the audio through an AI program … Read the whole story