
Dunkin’ has partnered with Kylie Jenner, the youngest of the
Kardashian-Jenner clan and Kylie Cosmetics founder, on a new line of pink-hued drinks.
The King Kylie Collection features a trio of limited-edition options, inspired by Jenner’s nickname
and nostalgic mid-2010s alter ego.
There’s the Candy Pink Lemonade Refresher, with pink pineapple flavors mixed with lemonade and layered with dragon fruit pieces; the Vanilla Pink Cloud
Latte, with espresso and whole milk combined with French vanilla flavor and topped with pink Strawberry Cold Foam; and the Pink Lemon Drop Suncloud Lemonade, which is a creamy lemonade drink topped
with pink Strawberry Cold Foam.
Jenner stars in an accompanying social spot, seen here, helmed by music video director Dave Meyers,
which opens on a Dunkin’ board room full of executives, with Jenner at the front. As she introduces the new beverages while in her pink-haired “King Kylie” persona, the table erupts
with corporate jargon and questions. When one executive questions margins, Jenner responds with “Pink, candy pink.” When another inquires as to the drinks’ “synergies”
Jenner says, “cold foam and strawberry.” She ends the meeting by declaring that there’s no need for any market research as, after viewing her social media, “everyone already
loves it.”
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“At Dunkin’, we know our guests are looking for drinks that taste as good as they look, and The King Kylie Collection delivers on both,” said Jill
Nelson, CMO at Dunkin’, in a release.
In addition to the King Kylie Collection, Dunkin’ has also added Suncloud Lemonades to the summer menu, including Suncloud Lemonade with
Strawberry Cold Foam, Strawberry Suncloud Lemonade, Freeze Pop Suncloud Lemonade and Coconut Suncloud Limeade.