Marketing Daily
Monday, January 8, 2007
  • How Those Super Bowl Ads By 'Real People' Measure Up

    [Advertising] With all the consumer-generated hoopla surrounding the upcoming Super Bowl ad campaigns, we check out the goods for Alka-Seltzer, Chevrolet, Frito-Lay and the … Read the whole story

  • MAC, Mattel Poised To Launch Grownup Barbie Cosmetics

    [Beauty] When MAC Cosmetics' Barbie makeup line makes its debut next month, it will double as the brand's spring color collection, and come complete … Read the whole story

  • A Chat With Emerald's Head Marketing Nut

    [Food] Andrew Burke, vice president of marketing for Diamond Foods, talks about why Emerald Nuts keeps going back to the Super Bowl and what … Read the whole story

  • Doggie Diet Drug Gets FDA Approval

    [Pharmaceuticals] Overweight dogs now have a weight-loss drug to call their own. The FDA has approved Slentrol. Read the whole story

  • Ford Motor Takes On Competitors In New Test-Based Campaign

    [Automotive] New ads for Ford's Fusion pit the sedan directly against competitors Toyota Camry and Honda Accord. Marketing experts say the effort might help … Read the whole story

  • Plasma Powers Best Buy, Circuit City Sales

    [Retail] Despite the deep holiday discounts on flat-screen TVs, Best Buy and Circuit City turned in strong December sales after all. Both were also … Read the whole story

  • IAG: Helping Consumers Lifts Product Placement Effectiveness

    [Research] In its ranking of the most effective product placements for 2006, IAG Research found people warm to brand integrations when consumers derive a … Read the whole story

  • Marketers on the Move

    [People] Marketers are coming and going with the changing of the year. Among the companies with changes are Grupo Modelo's Corona, Pernod Ricard, CKE … Read the whole story