Top of The News
by Tanya Gazdik
"Their primary responsibility: setting the standard for top-tier snuggles and cuteness and reminding everyone just how much joy pets bring," says Purina. Read the whole story

CONSUMER ELECTRONICS
by Sarah Mahoney
With "Believing is Seeing," the retailer thinks the store experience will be enough to drive big-ticket spending. Read the whole story

HEALTH CARE
by Les Luchter
Animatronic puppets sing about the pitfalls of blurred vision in Yuvezzi's online video, which anchors a broad-based campaign. Read the whole story

SPIRITS
by Teresa Buyikian
Brand aims to bring "elevated bourbon hospitality to extraordinary locations." Read the whole story

CPG
by Sarah Mahoney
The P&G brand is betting FIFA frenzy will bring 47 million new friends -- and a lot more locker-room odor. Read the whole story

QSR
by Teresa Buyikian
Meal includes either a Slider & Fries or Bites & Fries, as well as one collectible figurine featuring one of four X-Men characters. Read the whole story

COMMENTARY
by Tanya Gazdik, Staff Writer
ChatGPT agrees with me on the seemingly designer-inspired floor mats: "I actually think it's one of the nicest OEM floor mats on the market." Read the whole story
by Laurie Sullivan
By deploying advanced AI tools, Reddit reduced user exposure to spam by 20%, ridding the platform of nearly 2 million fake votes daily, and … Read the whole story

COMMENTARY
by Steven Rosenbaum, Featured Contributor
Each morning I wake to a series of pleasant emails from Joe, Sally, or Fred, each of them "checking in" or "following up." Read the whole story