Marketing Daily
Friday, January 26, 2007
  • Tax Season Unleashes Marketing Blitz

    [Financial Services] It's tax preparation season and marketers are out in full bloom. One recurring theme: fear of audit. Read the whole story

  • U.S. Wine Sales Ripen On Improved Marketing

    [Beverages] Better marketing of wine has boosted sales in the U.S., where consumers are increasingly considering the beverage as an everyday drink option that ... Read the whole story

  • Big Three See Little To Cheer In State Of Union

    [Automotive] As Ford Motor Co. reported the worst loss in the company's history, President Bush may have added to its woes with this week's ... Read the whole story

  • Body Shop Teams With MTV For AIDS

    [HBA] The Body Shop is partnering with MTV on a "Spray to Change Attitude" campaign that includes a new fragrance to raise money to ... Read the whole story

  • Nintendo Wii Sales On Track; New Role Unveiled

    [Electronics] Robust sales of its new Wii gaming consoles helped boost Nintendo's profit by 43%. Meanwhile, the company also plans to use the devices ... Read the whole story

  • Beefeater Gin Gets Spirited Ad Makeover

    [Spirits] Beefeater Gin is getting a spirited makeover. The new global push is the first strategic move since Pernod Ricard bought the brand. The ... Read the whole story