Marketing Daily
Thursday, February 15, 2007
  • Alberto-Culver Ties Hair Relaxer To Self-Esteem

    [HBA] Add Alberto-Culver to the list of companies using girls' self-esteem as a marketing hook. It's the centerpiece for a campaign targeting white mothers … Read the whole story

  • Verizon Ethnic Ads Focus on Personalized Bundles

    [Telecom] Verizon is targeting African-Americans with an ad campaign that emphasizes the ability to personalize bundled TV/Internet/calling service plans based on your life. It's … Read the whole story

  • Chrysler Rolls Out Plan To Get Smaller To Stabilize

    [Automotive] As part of a sweeping reorganization that will eliminate 13,000 jobs, Chrysler is edging out slower-selling trucks and SUVs while introducing more energy-efficient … Read the whole story

  • Kids Sway One In Three Parents To Buy Stuff (Duh)

    [Market Research] Parents most easily influenced by children tend to be highly receptive to advertising themselves, reports Experian Simmons, which found that one in … Read the whole story

  • Upscale Spirits Marketers Sell 'Affiliation'

    [Spirits] It's an undeniable trend: Distilled spirits marketers are shining the light on the creatives behind their creative in an attempt to give brands … Read the whole story

  • Will Bud Make Dalmatians The Next Hot Dog?

    [Trends] The Super Bowl may be a distant memory, but Budweiser's Dalmatian commercial is still hot on YouTube. Animal casting experts say the attention … Read the whole story

  • Oscar Advertisers Keep Coming Back For More

    [Media] Advertisers buying time in the Oscar broadcast continue to be repeat and high-paying customers. General Motors is the leading advertiser, spending $99.5 million … Read the whole story