[Automotive] A new online community-building program centers on two of the Saturn brand's three focal points: health and wellness, and early adopters of technology. … Read the whole story
[Strategy] Authors of product reviews, more often than not positive, are brand advocates that companies can study and reward. Their buying habits and online … Read the whole story
The online retailer is using sex and humor to target women with a certain fashion panache. But for those who take the new ads … Read the whole story
[Restaurants] The company's marketing is positioned to touch consumers' senses on different levels and in several ways, via TV, online, radio and especially in … Read the whole story
[Media] The influential Television Advertising Committee of the Association of National Advertisers has issued a white paper calling for precise "brand-specific" commercial ratings that … Read the whole story
[Automotive] General Motors has consolidated the back-end Web development for all eight auto brands with digital and database-driven agency Digitas as a way to … Read the whole story
[Restaurants] The marketer is now looking for consumer-generated videos about morning challenges, whose creators will join McD's Society for Morning Impaired. But that's not … Read the whole story