[Industry Data] Significant growth in the pharmaceuticals and telecommunications categories was offset by a large drop in domestic automotive spending. But the ANA is … Read the whole story

[Strategy] The chief marketing officer has two options: increase the budget in the hope of increasing market presence and share, or let the budget … Read the whole story

[Automotive] The brand is counting on luring younger consumers who will want to come along on an online adventure that puts the Patriot through … Read the whole story

[Entertainment] The coffeehouse giant appears to be beyond wondering whether continued moves outside its core business are "watering down" the brand as it establishes … Read the whole story

[Beverages] Interestingly, for restaurant marketing departments, the increase in tea consumption hasn't been driven by your efforts. Therein lies an opportunity to capitalize on … Read the whole story

[Product Placement] "Insert your brand here" was the message Turner Broadcasting execs delivered at an upfront event. Forget about product placement backlash; the company … Read the whole story

[Financial Services] Discover cardholders are less likely to carry a balance. That could explain why it introduced Motiva, a credit card that rewards good … Read the whole story