Marketing Daily
Tuesday, March 20, 2007
  • Live From OMMA: Branding In Cyberspace

    [Conference] Best Buy was cited as projecting a completely integrated brand experience. Panel experts agreed that, with so much information available to the consumer … Read the whole story

  • MassMutual Shifts Dollars Online With New 'Front of Mind' Ads

    [Financial Services] The $20-million ad campaign doesn't try to scare people into retirement planning or lure them with visions of yachts. Instead, it is … Read the whole story

  • Papa John's, H&R Block Reward Tax 'Pro-crust-inators'

    [Restaurants] The pizza and tax service chains have joined forces to offer consumers a $10.40 (1040, get it?) gift card if they file their … Read the whole story

  • Honda, Nissan Target Urban Buyers With Guerrilla Techniques

    [Automotive] Although the campaigns target minorities, they all are thematically consistent, centering on the young city-dweller because, as one marketing communications manager says, people … Read the whole story

  • Nearly Half Of Rx Sales Don't Include Other Store Purchases

    [Retail] One company suggests pharmacies connect with consumers while they are in the store through signage, displays or via the pharmacist to let them … Read the whole story

  • Mercedes To Urge Europeans To 'C-for Yourself'

    [Automotive] The automaker is launching a marketing campaign that includes TV, print, events and online in an effort to promote its C-Class sedan, the … Read the whole story